Jax Tas

Basketball’s been my journey as long as I can remember — a core part of who I am, on the court and off. I’m a team-first guard: my job is getting everyone going, and building my teammates’ confidence builds mine. My IQ is my secret sauce — reading the defense, feeling which guy needs the ball or a lift, putting us in the right spot. I love being part of a team and watching us win together. I’m a competitor, I want it bad, and the work right now is leading when we’re not winning.

HoopWrld is everything I love in one place — the game, the grind of getting better, and my passion for business, marketing, and design. It started as a way to help myself develop, and became a way to help other people too. I designed the brand and built the products — and it’s real, and growing.

NBA ABC Challenge

Daily basketball-IQ game — name an NBA player for every letter. A game I designed.

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Legacy Journal

A journal for the mental side of the game. 200+ sold in 4 languages.

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Performance Cards

146 drill-based training cards. No phone, no distractions.

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College Recruiting Database

9,000+ college coaches across every division, searchable.

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Player Assessment

A 5-minute assessment with a score and personalized feedback.

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I’m a visual thinker — art is how I process everything: school, the game, the stuff I care about. It shows up everywhere: conceptual pieces, portraits, characters, products I design, and the brand I built. I’ve been making and selling what I design since I was ten, when I started a LEGO jewelry business. It’s how I learn, how I deal with life, and where I put it all — and I know it’ll always be part of me.

More work: portfolio