You already know you know more ball than your group chat. Now you can prove it. Today we’re launching Crews on the NBA ABC Challenge — the fastest way to pull your friends into the game, go head-to-head on the daily, and find out who actually knows the alphabet of the league.
The timing isn’t an accident. The Finals are here, every casual fan suddenly has takes, and there’s no better moment to settle it. A Crew turns the daily challenge from a solo score into a scoreboard with your name and your friends’ names on it.
What a Crew actually is
A Crew is your private circle of competition. You invite the people you want to beat, everyone plays the same daily challenge, and the Crew keeps the receipts. No public leaderboard noise, no strangers — just the people whose opinion of your basketball IQ you actually care about. Flip the leaderboard from Global to Crews any time to see exactly where you stand with your people.
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INVITE & CHALLENGE
Send a friend an invite and the challenge is on. Same daily, same letters, same shot clock — head-to-head.
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RUN MULTIPLE CREWS
Work crew, college group, the family thread — up to 25 per Crew, and you can be in as many Crews as you want. Your daily score posts to every one, automatically.
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GET THE ALERT
Someone in your Crew posts a score that tops yours? You’ll hear about it. Consider it an invitation to run it back.
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Why it makes the game better
The daily challenge has always been about depth — going past LeBron and Jordan to the deep cuts that score real points. But depth is more fun when someone’s watching. A Crew gives every obscure name you dig up an audience. Naming Luc Longley for L hits different when you know it just bumped you past your buddy on the Crew board.
It also fixes the thing every daily game runs into: the day you forget to play. When a friend beats your score and the alert lands, that’s your reason to come back — not a notification from an app, a callout from a person.
Why set up an account
Crews run on accounts — and setting one up takes about ten seconds with your email and a handle. Beyond getting you into Crews, an account unlocks a stack of member perks:
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CLAIM YOUR HANDLE
Lock in your name before someone else grabs it. It’s how your Crew knows whose score just jumped them.
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MULTI-DEVICE STREAK
Your streak follows you — phone, laptop, wherever you play. Switch devices without losing your run.
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CREW ALERTS
Know the second someone in your Crew plays — and the second they beat your score.
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SNEAK PEEKS COMING SOON
Early looks at upcoming daily challenges, before they go live for everyone else.
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CONTEST ELIGIBILITY
Be first in line for contests and giveaways — account holders only.
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MEMBER PERKS
Extras built for members, rolling out as we grow. Get in now and you’re on the list.
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How to start your Crew
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Open the challenge at play.hoopwrld.com. Sign up in seconds with your email and a handle — we’ll send a magic link, no password to remember. |
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Create a Crew, send the invite link, and drop it in the group chat. |
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Play today’s daily. First alert you send is the first shot fired. |
Free to play · New daily challenge every day · play.hoopwrld.com
